KAMPALA, UGANDA – Every day, Hilda Nankunda, listens to CBS radio station from her mobile phone. To reach consumers like Hilda, Impact Carbon has launched a radio campaign using local and national radio stations, informing listeners about the benefits of improved cookstoves and promoting Impact Carbon’s manufacturer partners as leaders in this market.
For Hilda, she has three improved cookstoves that she uses every day. Since using her fuel efficient stoves, she claims to experience tremendous savings even while fuel costs are on the rise. Hilda says she still pays much less than before using an AES improved cookstove.