Rehema is the proud owner of Maama Namu Hardware Store which among other goods, sells improved cookstoves from the project. She makes most stove sales during the festive season and religious celebrations. A user of improved cookstoves herself, she sells them with confidence. “I've benn selling these cookstoves for over 5 years now and, so far, no customer has ever returned any. Instead, customers come back and refer them to their neighbors - the stoves are exceptional”. Rehema makes a decent profit from each stove sold and invests the savings in her hardware shop.